Client Overview
Helen Capanda (née Segal) is a BACP-accredited integrative Therapist with over 25 years of experience. She specialises in trauma, anxiety, grief, and stress-related issues, offering a compassionate, creative, and client-led approach through EMDR, play therapy, and the arts. Her practice supports children, teenagers, and adults through in-person and online sessions.
Project Objective
Helen approached Telsa Media to create professional headshots and workplace photography that reflected her calm, approachable, and creative personality while presenting her as an experienced and trustworthy therapist.
1. Pre-Production & Planning
- Discussed Helen’s brand values: warmth, professionalism, and creativity.
- Planned a natural, softly lit style that conveyed approachability and expertise.
- Selected her therapy space as the primary location to showcase authenticity and a welcoming atmosphere.
2. Photoshoot Execution
Headshots
- Captured a variety of portraits:
- Clean, professional images for her website and directories.
- Relaxed, playful shots to show warmth and relatability.
Workplace Photography
- Showcased Helen’s therapeutic space, including art materials and a calm environment.
- Captured candid moments to reflect her engaging, client-centred approach.
Lighting & Composition
- Used soft lighting to achieve a natural, welcoming tone.
- Framed shots to highlight both professionalism and creativity.
3. Client Experience
Helen was open to creative suggestions, allowing us to experiment with poses, backdrops, and tones. Our team—photographer Arpan and assistant Dylan—worked collaboratively to ensure she felt comfortable and confident throughout the shoot.